As we leave the 2025 Academy Awards behind, this time, we take a different perspective on our own story:

When you, as HR, take the director’s seat, you might have a great story in your hands. But is a good script enough for a happy ending?

For a film with a strong message and box office success, the actors (employees) must embrace the story, the production company (top management) must provide the necessary support, the scenes (employee experience) must be well-structured, and the director (HR) must masterfully bring out the best in everyone’s talents.

In today's conditions, making a blockbuster with limited resources and high expectations is no easy feat. But still, we have some tools at our disposal.

At this exclusive breakfast gathering, we will discuss with Seda Hoşel Kiraz, founder of employer branding agency Waytosay, how HR can enhance its role as the director of this grand production.